East Village, Manhattan · shop
Only ten cinnamon roll varieties are baked each day, ranging from a simple Sugar Glazed to a Brooklyn Blackout packed with dark Belgian chocolate pudding and a weekend-only Guava & Cheese topped with queso fresco. The dough proofs three times over six hours, and sellouts are routine. Arrive when the doors open, or accept that the pastry you're craving may already be gone. Coffee's good, too.