East Village, Manhattan · shop
Only ten cinnamon roll varieties are baked each day, ranging from a simple Sugar Glazed to a Brooklyn Blackout packed with dark Belgian chocolate pudding and a weekend-only Guava & Cheese topped with queso fresco. The dough proofs three times over six hours, and sellouts are routine. Arrive when the doors open, or accept that the pastry you're craving may already be gone. Coffee's good, too.
Pillowy American-style roll with cream cheese frosting — save the center for last.
Cinnamon roll with pistachio butter and mascarpone
Cinnamon roll with blueberry lemon curd and cream cheese frosting
Cinnamon roll with dark Belgian chocolate and chocolate pudding